As
mentioned earlier also, this blog not only points to the clothing fashion.. It
could be a fashion of nature, fashion of style, fashion of anything i.e. RIVAAZ
: The flow of any attribute for a particular theme, culture or nature.
Fashion
Theory includes certain terms which are not only used by Fashion Students, but
it should be used by ‘MANGO PEOPLE’. This leads to the better understanding and
provides a comfortable zone in the Fashion Wold..
FASHION TREND: Fashion trend is the direction
fashion is moving. It is the culture which mass follows. Fashion Trend is proposed by the designers and carried by the fashion followers(which u will read further in the same post)
FAD: Fashion which is not accepted by mass. It is nothing but the rejected fashion.
FASHION
MOVEMENT: Fashion Movement is the ongoing change in what is considered fashionable
from acceptance to obsolescence (the rejection of a fashion in favor of
a new one)
Factors that accelerate fashion movement:
There are certain factors which accelerate the fashion movement or popularize any fashion or the flow.
First comes Communications and mass media, which is playing a vital role in every field. It is the fastest method to spreading the fashion.Next is Good economic conditions. The more is the economy, the more people would afford the fashionable objects and so the society will. Moreover, In this age of Increased competition, nobody seems to be satisfied. Youth shares 63.3% of our society which has the common thinking of "IAm the BEST".
Increase in the literacy rate leading the developing countries to the Technological advances which is also one the most important factor that makes the fashion movement dynamic. Social and physical mobility of resources supporting the factors for encouraging this movement. Other factors could be More of leisure time, Higher levels of education, Changing roles of women, Seasonal changes.
FASHION MOTIVATORS: Fashion motivators are the role models of latest fashion. These the selected part of the society who are dare to experiment with the new introduced fashion.They may include celebrities, models or high class people.
FASHION LEADERS: Fashion Leaders are the people who are confidence to start or accept new fashions.They comprised the small number in the society who dare to be different. They are one who are trendsetters. These leaders are most noticed and imitated (by the general public or mass) and display new style. They are often public celebrities.
FASHION VICTIMS: This one is somewhat hilarious. Unfortunately, this category shares the major part of the society. These are the one who blindly follow the fashion (which is not exactly the fashion). They are the wealthy people who proves the saying 'Money does not buy taste or style'. Sometimes, they fall victim to prestige or
acceptance at fashion’s expense.
FASHION FOLLOWERS: Fashion followers need time for fashion to be firmly accepted by
majority before they will adopt it. They waits for the fashions must become well-established. Reason may be lack of time, money, interest, and devotion to
fashion. They always tend to admire and imitate others. They are insecure about their own tastes or sense of
fashion.
FASHION LAGERS: The most interesting or fashion lagers are the last to adopt a style or fashion. They comes in the queue when majority of people have already accepted the
fashion.They may often find their apparel on sale as it is
usually on the way to obsolescence.
THE
FASHION CYCLE:
The way in which fashion changes is usually described as a fashion cycle. It is difficult to categorize or theorize about fashion without oversimplifying. Even so, the fashion cycle is usually depicted as a bell shaped curve encompassing five stages: introduction, rise in popularity, peak of popularity, decline in popularity, and rejection. The cycle can reflect the acceptance of a single style from one designer or a general style such as the miniskirt.
1. Introduction of a Style:
Most new styles are introduced at a high price level. Designers who are globally respected for their talent may be given financial backing and be allowed to design with very few limitations on creativity, quality of raw materials, or amount of fine workmanship. Naturally, production costs are high, and only a few people can afford the resulting garments. Production in small quantities gives a designer more freedom, flexibility, and room for creativity.
2. Increase in Popularity:
The popularity of a style may further increase through copying and adaptation. Some designers or stylists may modify a popular style to suit the needs and price range of their own customers. Some manufacturers may copy it with less expensive fabric and less detail it order to all the style at lower prices.
Volume production requires a likelihood of mass acceptance. Therefore, volume manufacturers carefully study sales trends because their customers want clothes that are in the mainstream of fashion.
The way in which fashion changes is usually described as a fashion cycle. It is difficult to categorize or theorize about fashion without oversimplifying. Even so, the fashion cycle is usually depicted as a bell shaped curve encompassing five stages: introduction, rise in popularity, peak of popularity, decline in popularity, and rejection. The cycle can reflect the acceptance of a single style from one designer or a general style such as the miniskirt.
1. Introduction of a Style:
Most new styles are introduced at a high price level. Designers who are globally respected for their talent may be given financial backing and be allowed to design with very few limitations on creativity, quality of raw materials, or amount of fine workmanship. Naturally, production costs are high, and only a few people can afford the resulting garments. Production in small quantities gives a designer more freedom, flexibility, and room for creativity.
2. Increase in Popularity:
The popularity of a style may further increase through copying and adaptation. Some designers or stylists may modify a popular style to suit the needs and price range of their own customers. Some manufacturers may copy it with less expensive fabric and less detail it order to all the style at lower prices.
Volume production requires a likelihood of mass acceptance. Therefore, volume manufacturers carefully study sales trends because their customers want clothes that are in the mainstream of fashion.
Designers interpret their research and creative ideas into appeal or accessories and then offer the new styles to the public. Designers create new designs by changing elements such as line, shape, color , fabric, and details and their relationship to one another. New creations referred to as the “latest fashions” may not yet be accepted by anyone. At this first stage of the cycle, fashion implies only style and newness.
3. Peak of Popularity:
If a new style is purchased, worn, and seen by many people, it may attract the attention of buyers, the press, and the public. In self-defense, most couture and high – priced designers now have secondary bridge and or diffusion lines that sell at lower prices, so that they can sell their designs in greater quantities.
4. Decline in Popularity:
3. Peak of Popularity:
If a new style is purchased, worn, and seen by many people, it may attract the attention of buyers, the press, and the public. In self-defense, most couture and high – priced designers now have secondary bridge and or diffusion lines that sell at lower prices, so that they can sell their designs in greater quantities.
4. Decline in Popularity:
Eventually, so many copies are mass produced that fashion –conscious people tire of the style and begin to look for something new. Consumers still wear garments in the style, but they are no longer willing to buy them at regular prices. Retail stores put such declining styles on sale racks, hoping to make room for new merchandise.
5. Rejection of a Style or Obsolescence:
When a fashion is at the height of its popularity, it may be in such demand that many manufacturers copy it or produce adaptations of it at many price levels. Some designers are flattered by copying and others are resentful. There is very fine line between adaptations and knockoffs.
In the last phase of the fashion cycle, some consumers have already turned to new looks, thus beginning a new cycle. The rejection or discarding of a style just because it is out of fashion is called consumer obsolescence. As early as 1600, Shakespeare wrote that “fashion wears out more apparel than the man”.
5. Rejection of a Style or Obsolescence:
When a fashion is at the height of its popularity, it may be in such demand that many manufacturers copy it or produce adaptations of it at many price levels. Some designers are flattered by copying and others are resentful. There is very fine line between adaptations and knockoffs.
In the last phase of the fashion cycle, some consumers have already turned to new looks, thus beginning a new cycle. The rejection or discarding of a style just because it is out of fashion is called consumer obsolescence. As early as 1600, Shakespeare wrote that “fashion wears out more apparel than the man”.
CLASSICS:
Classics are nothing but the styles that continue to be popular over an extended period
of time even though fashion changes; styles that remain in fashion year after
year. Ex. Jeans, blazers
FIT:It refers to how tight or loose a garment is on the person wearing.
HOUTE
COUTURE: Houte Couture is french term which means 'Fine Tailoring'. These are the Page 3 or High fashioned Garments.
SILHOUETTE: Silhouette literally means 'Outer fall of the Garment'.It is the outline on the basic couture of a garment the
shape of a clothing style.
Types of Silhouettes are given below:
· Ball Gown
· A-Line
· Empire Line
· Panel Dress Foundation
· Sheath Dress
· Trumpet
· Shift Dress
