Hey.. You must be finding somewhat boring.. Is that So..???
This is the introductory part of our Panahe.. Just Keep flow with Rivaaz , you will be enjoying this interesting journey.
To understand the fashion Theory, Case Study i one of the Important part.. I have done case study on many designers. Here I start with that of RITU KUMAR.
INTRODUCTION Of Ritu Kumar:
The purpose of this project is to present the research on fashion
designer. This project is all about the case study of designer RITU KUMAR. Fashion
designers work in a number of ways in designing clothing and accessories; and,
because of the time required to bring a garment onto the market, must at times
anticipate changing consumer tastes.
Fashion designers attempt to
design clothes which are functional as well as aesthetically pleasing. They
must consider who is likely to wear a garment and the situations in which it
will be worn. They have a wide range and combinations of materials to work with
and a wide range of colors, patterns and styles to choose from. Though most
clothing worn for everyday wear falls within a narrow range of conventional
styles, unusual garments are usually sought for special occasions such as
evening wear or party dresses
A “mythical conception of a
designer as a 'creative genius' disconnected from social conditions” is central
for the working of the fashion system and for the reproduction of fashion as
ideology. Creativity is socially constructed and not an innate given, i.e. many
may be gifted but no one can become a famous designer without being legitimized
by the fashion system and its gatekeepers.
BIOGRAPHY of the Designer:
Ritu Kumar is the largest & most
respected designer-wear brand in India today. Since 1969, it has developed a
unique style of its own, reflecting the ancient traditions of Indian
craftsmanship in a contemporary vocabulary. Mrs. Kumar understands of ancient
designs and the innovative use of traditional crafts has created a new
classicism.
Today the company is renowned for its
distinctive use of colours, quality of fabrics, intricate embroideries and a
gloriously rich Indian aesthetic. Since the company was built on patronage of
craftspeople, it has made a significant impact in creating employment in
underdeveloped areas. Over the years it has patronized several organizations
working in these areas and helped in developing skills and taking them to the
market.
Ritu Kumar as a brand has been admired and worn
all over the world. Its patrons include Indian stars such as Aishwarya Rai,
Priyanka Chopra, Lara Dutta, Dia Mirza to name a few and international
celebrities such as the late Princess Diana, Mischa Barton, Anoushka Shankar. Since 1994,
Ritu Kumar has also designed the wardrobes for the Miss India contestants for
their participation in international beauty pageants such as Miss Universe, Miss
World and Miss Asia Pacific. An impressive number of winners have emerged from
amongst these contestants putting India on the beauty map. Ritu in 1999
published a book “Costumes and Textiles of Royal India” which chronicles the
history of textiles and art design in India.
Ritu has also been the recipient of numerous
awards such as the ‘Indira Gandhi Priyadarshini Award’ for her contribution in
the field of fashion. She has also been bestowed with the prestigious award of
“Chevalier des arts et des lettres” by the French government. Most recently,
she was awarded the Achievement Award at the L’Oreal Paris Femina Women’s
Awards.
Ritu Kumar, has also been awarded the
Padma Shri Award 2013, the country's fourth highest civilian award for her
exceptional and distinguished service in the field of fashion, and textile
